Uniform Wares

Uniform Wares Digital Manager

An alternative luxury

website
Uniform Wares

role
Uniform Wares Digital Manager

Uniform Wares creates watches that embody character and distinction through intelligent design, not branding. Established in 2009, founders Patrick Bek and Oliver Fowles set out with an objective to create a progressive, clean wristwatch collection for the modern man and woman of substance and style.

JEJSD joined in May 2014 as the Uniform Wares Digital Manager as they embarked on a new website using the powerful platform Demandware.

JEJSD improved both the online and mobile channels through the introduction of an Affiliate Program, Analytics, SEO, A/B testing, Email Marketing, and Engaging Content Pages.

Total revenue was up by 8%, reaching a turnover of over £2,000,000. We increased the customer database from 8,000 subscribers to 45,000. We Increased Affiliate sales from 7% per month to 21% per month.

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